How Luxe Productions Went from Good to Great

When COVID-19 hit, it forced event entertainment companies to either adapt or risk going under. Luxe Productions, based in Chicago, made a pivotal shift during that time. In a recent podcast, Jordan Chance, founder of Luxe Productions, shared insights about this transformative journey and the powerful lessons for event DJs and entertainment business owners. The

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How to prioritize your wellbeing

Understanding the Importance of Wellbeing in Business Scaling David Osborne emphasizes that well-being and mental health are foundational to scaling a successful DJ business. Here’s why it matters: Key Takeaways for Business Growth and Personal Health David discussed several core areas that are vital for anyone looking to scale their DJ business without compromising their

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Eight Advanced Ways to Expand Your Multi-Op

Expanding an event entertainment company is not for the faint of heart. If you’re running a multi-op DJ business, you’ve likely already mastered the basics: recruiting, training, gear management, sales, and branding. But what’s next? How do you take your company to the next level? In this post, we’ll explore eight advanced strategies for expansion,

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How to know what to work on in your business

Introduction to the Hook It, Book It, Cook It Methodology David Osborne introduced a straightforward yet powerful framework: Hook It, Book It, Cook It. This approach segments business operations into three crucial phases—marketing, sales, and service delivery—each with specific goals and strategies. Understanding and optimizing these can significantly enhance your operational efficiency and profitability. Phase

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