In a recent episode of the Million Dollar Multi-Op Podcast, David Osborne sat down with Jason Henninger, owner of Kentucky Pro DJ, to uncover the secrets behind his successful DJ multi-op business. With over a decade of experience, Jason has built a brand rooted in relationships—both within his team and with external partners. Here are […]
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As a DJ and business owner in the event entertainment space, you’re constantly faced with new challenges and opportunities for growth. Whether you’re managing a team of DJs or exploring new revenue streams, it’s essential to learn from industry veterans who have walked the path before. In this blog post, we’ll break down key insights
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Introduction to the Hook It, Book It, Cook It Methodology David Osborne introduced a straightforward yet powerful framework: Hook It, Book It, Cook It. This approach segments business operations into three crucial phases—marketing, sales, and service delivery—each with specific goals and strategies. Understanding and optimizing these can significantly enhance your operational efficiency and profitability. Phase
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