Operations

How to Maximize Your Market: Assess, Expand, and Optimize

As a DJ company owner, have you ever wondered if you’ve hit the ceiling of your market potential? Knowing when to adjust pricing, expand services, or target new regions can make or break your growth trajectory. This guide, inspired by insights from the Million Dollar Multi-Op Podcast, dives deep into assessing market capacity, understanding your

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How Luxe Productions Went from Good to Great

When COVID-19 hit, it forced event entertainment companies to either adapt or risk going under. Luxe Productions, based in Chicago, made a pivotal shift during that time. In a recent podcast, Jordan Chance, founder of Luxe Productions, shared insights about this transformative journey and the powerful lessons for event DJs and entertainment business owners. The

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How to know what to work on in your business

Introduction to the Hook It, Book It, Cook It Methodology David Osborne introduced a straightforward yet powerful framework: Hook It, Book It, Cook It. This approach segments business operations into three crucial phases—marketing, sales, and service delivery—each with specific goals and strategies. Understanding and optimizing these can significantly enhance your operational efficiency and profitability. Phase

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