If you’re a DJ who dreams of building a thriving entertainment business, you’ll want to take notes from KC Campbell — the energetic powerhouse behind Vox DJs in Los Angeles.
From starting as a 14-year-old spinning records at middle school dances to leading a multi-million dollar brand, KC’s story is filled with lessons that every DJ business owner needs to hear.

In this article, we’ll dive into:

KC’s early lessons in business and passion
How Vox DJs scaled to over $5 million in revenue
Practical tips you can implement today to grow your entertainment company

KC’s Start: Turning Passion Into a Paycheck

KC caught the DJ bug early — at just 14 years old — when he realized you could get paid to throw a party.

“I couldn’t believe you could get paid to play music and create energy at events. It clicked immediately.“

He wasn’t just a hobbyist. KC loved working — from delivering newspapers to making pizzas at Round Table. His attitude?
Hard work + fun = opportunity.

🔵 Takeaway for DJs:
Fall in love with the work, not just the performance. Hustle, learn every angle of the business, and bring energy to everything you do.

Surfing, Nature, and Avoiding Burnout

KC emphasizes the importance of recharge time — regularly unplugging by surfing three-hour sessions in the Pacific.

“I turn my phone off, jump into the ocean, and reconnect with myself.“

🔵 Takeaway for DJs:
You need an “off switch” to stay mentally sharp. Whether it’s hiking, surfing, or just being outside, disconnect regularly to prevent burnout.

From DJ to Business Owner: Buying Vox DJs

In 2008, KC transitioned from employee to owner by purchasing Vox DJs. His first moves were crucial:

KC’s First 3 Strategic Moves:

Establish Independence
- Moved into a new office and rebranded Vox DJs with his own vision.
Solidify Team Relationships
- Sat down individually with DJs to get buy-in and loyalty.
Build a Support Staff
- Hired office help to handle sales, logistics, and operations.

🔵 Takeaway for DJs:
If you want to scale, you must stop being the “everything” person.
Delegate. Build support systems. Strengthen your team culture.

Scaling Challenges: The Reality of Fast Growth

Between 2017–2018, Vox DJs hit over $5 million in revenue.
But KC admits: fast growth exposed weaknesses.

“At our peak, mistakes crept in — DJs missed events, operations stumbled. Growth is only good if you can support it.“

Problems They Faced at Scale:

Operational breakdowns (missed events, miscommunications)
Overworked staff
Quality control struggles

🔵 Takeaway for DJs:
Growth without systems = chaos.
Before chasing more bookings, build bulletproof SOPs (standard operating procedures) for sales, gear management, and event logistics.

Lessons in Loyalty and Leadership

KC has a heartfelt leadership style — treating his DJs like family. But that closeness had downsides:

“I took it personally when DJs left. Over time, I realized — you must be grateful for the people who stay.“

🔵 Takeaway for DJs:

Expect turnover — it’s part of growth.
Focus on your culture, not control. Build an environment so good that people want to stay, not feel forced to.

Marketing: The Power of “Say Yes”

One of the secrets to Vox DJs’ growth?
Saying YES to every opportunity — even free ones.

“We treated a random bridal show with full energy — and landed celebrity events through it.“

KC’s “Say Yes” Marketing Mantra:

Attend every showcase and tasting
Be the highlight, not the background noise
Build real, personal relationships at events
Always ask: “How many people are attending?” and “Can we be the featured act?”

🔵 Takeaway for DJs:
Visibility = Opportunity.
Consistently showing up with energy opens doors that paid ads never could.

Final Words: Play Into Your Strengths

KC’s biggest secret?
He knows his strength is energy, positivity, and presence — and he built Vox DJs around that.

“Not everyone needs my exact personality to win. You need to lean into YOUR unique strengths.“

🔵 Action Steps for DJ Business Owners:

Identify your personal strengths (performance? sales? leadership?)
Build your brand around those strengths
Hire team members that complement your weaknesses
Stay relentlessly positive, even through setbacks

In KC’s Words:

“Whatever happens — your toes are still tapping.“

Quick Action List for DJ Business Owners:

✅ Unplug weekly to recharge
✅ Build a reliable office and event support team
✅ Document your SOPs before scaling
✅ Say YES to opportunities (even small ones)
✅ Show up fully at every event, free or paid
✅ Accept turnover without taking it personally
✅ Lead with gratitude, positivity, and vision
✅ Play into your own unique strengths

Energy Over Everything