Running a successful DJ business is about more than just great music or a slick website. It requires personal growth, effective leadership, and a clear vision for your company. Jason Klock, owner of Klock Entertainment in Pennsylvania, shared his journey on the Million Dollar Multi-Op Podcast with host David Osborne. From recalibrating his mindset to enhancing his team’s culture, Jason’s insights offer valuable lessons for DJs and business owners alike.
Here’s a breakdown of the major takeaways from their conversation—and actionable steps to apply these lessons to your own DJ business.
1. Your Health Fuels Your Business Growth
Jason emphasized the importance of physical, mental, and emotional well-being. During a challenging period in his life, he turned to structured health routines, including early workouts and journaling. This personal growth directly impacted his business success.
Action Steps:
- Establish a Morning Routine: Wake up early and dedicate time to activities that energize you, such as exercise, journaling, or meditation.
- Invest in Personal Health: Hire a trainer, join a fitness program, or schedule regular mental health check-ins.
- Balance Work and Wellness: Treat your health as a business investment—it fuels your energy and creativity.
2. Master Calendar Management
Jason’s color-coded, block-scheduled calendar is a cornerstone of his productivity. He includes everything—from work tasks to personal commitments. This structure allows him to focus on being present in all areas of his life.
Action Steps:
- Adopt a Digital Calendar: Use tools like Google Calendar or Outlook to organize your day.
- Color Code Events: Assign colors to different categories (e.g., client meetings, personal time, family commitments).
- Include All Activities: Schedule everything, including drive time, meals, and rest.
3. Align Core Values with Your Team
One of Jason’s proudest achievements is cultivating a team that shares his values. Clear communication and a positive culture have made his business more collaborative and rewarding.
Action Steps:
- Define Core Values: Identify the principles that matter most to you and your business.
- Communicate Clearly: Be transparent about goals and expectations with your team.
- Hire for Fit: Look for team members whose values align with yours.
4. Shift to an Abundance Mindset
Many DJs operate with a scarcity mindset, fearing competition or loss. Jason learned to let go of gigs and clients that didn’t align with his goals, trusting that better opportunities would follow.
Action Steps:
- Evaluate Opportunities: If a gig or client doesn’t align with your values, don’t be afraid to say no.
- Collaborate, Don’t Compete: Build relationships with competitors—there’s enough work for everyone.
- Celebrate Wins: Use the momentum from successes to drive further growth.
5. Prioritize Personal Development
Investing in personal growth transformed Jason’s life and business. From working with a life coach to building systems that prioritize his well-being, personal development became his secret weapon.
Action Steps:
- Hire a Coach or Mentor: Find someone who can guide your growth and hold you accountable.
- Reflect on Your Progress: Regularly assess where you were a year ago and celebrate how far you’ve come.
- Attend Industry Events: Conferences can spark new ideas—but don’t let them discourage you. Adapt insights to your market.
6. Redefine What Growth Means
Growth isn’t just about increasing revenue. Jason shared that while his revenue hasn’t skyrocketed post-COVID, his profits, team culture, and personal satisfaction have all improved.
Action Steps:
- Set Non-Revenue Goals: Focus on improving culture, streamlining systems, or spending more time with family.
- Measure Profitability: A smaller, more focused business can be more profitable than a sprawling one.
- Embrace Seasons: Allow your business goals to shift with your personal and market needs.
7. Reflect and Surrender
Jason’s transformation was rooted in reflection and surrender. COVID forced him to reevaluate his life and business, leading to a stronger, more aligned version of himself.
Action Steps:
- Journal Regularly: Write about your goals, challenges, and wins to gain clarity.
- Let Go of Control: Embrace change and trust the process—it’s often a sign of growth.
- Redefine Success: Success is about more than numbers; it’s about creating a fulfilling life.
Key Quote to Remember:
“Every relationship is a reflection of the relationship you have with yourself.”
This insight from Jason underscores the importance of self-awareness in building a thriving business and personal life.
Conclusion: Build a Better You, Build a Better Business
The lessons Jason shared apply to DJs at every stage of their career. Whether you’re just starting out or leading a multi-op business, the key to success lies in personal growth, clear communication, and an abundance mindset.
By investing in yourself and staying true to your values, you’ll not only grow your business—you’ll also create a life that’s balanced, fulfilling, and joyful.
What Will You Do Next?
- Implement one of Jason’s lessons this week—whether it’s a morning routine, a clearer calendar, or a personal development investment.
- Share your progress with your community—let’s all grow together!
