How to Leverage Automation to Scale Your DJ Business

In the ever-evolving world of event entertainment, staying ahead means embracing technology and automation.

Erik Massengale, owner of Dow Oak Events and a regular figure at industry conferences, has revolutionized the way DJ businesses operate by harnessing the power of automation tools. His strategies have not only streamlined operations but have significantly boosted profitability.

Key Insights on Automation from Erik Massengale

  1. Automation as a Business Transformer: Erik’s journey with automation began with the DIY version of “Automate Your DJEP.” Describing it as seeing “the matrix for the first time,” he highlights how automation opened up new possibilities for business management and client interaction.
  2. The Power of CRM Systems: One of Erik’s significant contributions is his advocacy for comprehensive Customer Relationship Management (CRM) systems like DJ Event Planner and SMPL. These tools automate communication, scheduling, and financial transactions, drastically reducing human error and operational costs.
  3. Scaling with Technology: By automating routine tasks, Erik’s business model allows DJ businesses to operate 24/7 without direct intervention. This not only improves efficiency but also supports scalability—enabling expansion into new markets with minimal overhead.

Actionable Tips for DJ Business Owners

  • Evaluate Your Automation Needs: Start by identifying the repetitive tasks that consume most of your time. These could range from client communications to payment processing. Assess which of these can be automated to free up resources.
  • Choose the Right CRM: Select a CRM that fits your business size and complexity. Whether it’s DJ Event Planner, SMPL, or another platform, ensure it integrates well with your existing systems and can scale as you grow.
  • Monitor and Optimize: Automation isn’t a set-it-and-forget-it solution. Regularly review the processes you have automated to ensure they remain efficient and make adjustments as needed.
  • Educate Your Team: Ensure that your staff understands how to use the automation tools effectively. Regular training sessions can help your team leverage these technologies to their full potential.
  • Focus on Customer Experience: While automation can handle many aspects of the business, never lose sight of the client experience. Use technology to enhance service delivery, not replace the personal touches that define your brand.


Erik Massengale’s insights into the use of automation underscore its critical role in the growth and efficiency of DJ businesses. By adopting similar strategies, business owners can reduce overhead, increase efficiency, and focus more on strategic activities that drive growth and enhance client satisfaction.

For more insights and resources on leveraging technology in the DJ industry, visit