In a recent episode of the Million Dollar Multi-Op podcast, host David Osborne sat down with serial entrepreneur and Columbus, Ohio native, Josh Staley. They delved into Josh’s journey from starting as a one-man operation to leading two thriving DJ companies, Josh Staley Productions and Turn Up Columbus, and discussed the secrets behind his remarkable success.
Setting the Scene:
The podcast episode kicked off with a playful exchange about the mystery behind the iconic Ohio State song, “Hang On, Sloopy.” Josh’s affiliation with Ohio State added a fun twist to the conversation, as even he couldn’t uncover the song’s origin. The banter created a light-hearted atmosphere as they transitioned into the main discussion.
The Birth of a Visionary:
Josh Staley’s entrepreneurial journey began in 2015 with a single DJ venture. At the time, he was just one man with a vision and a few friends from college. What started as a modest operation quickly evolved into something much grander. Josh’s enthusiasm and his offer of financial incentive rallied his friends to join him in building the business.
Maintaining Quality Across 19 DJs:
One of the highlights of Josh’s approach is his emphasis on maintaining quality across his 19 DJs spread across two distinct companies. He outlined the importance of leading by example and setting high standards. To ensure consistency and shared vision, Josh hosts a yearly DJ bootcamp called Faction, which serves as a compass for the team. Feedback from vendors and strong team cohesion are also crucial in their quest for excellence.
Differentiation and Market Focus:
Josh elaborated on the differentiation between Josh Staley Productions and Turn Up Columbus. The distinction lies in factors such as equipment quality, skill levels, and the types of venues they target. Josh Staley Productions caters to high-end events, while Turn Up Columbus serves budget-conscious clients. The two brands maintain separate identities and equipment suited to their respective markets.
Connect with Josh Staley:
Wrapping up the episode, Josh encouraged listeners to connect with him at industry events and conferences, where he frequently speaks. He also invited them to explore his company websites, JoshStaleyProductions.com and TurnUpColumbus.com, to learn more about the services offered and keep up with upcoming events.
Josh Staley’s journey from a novice DJ to a leader in the wedding DJ industry showcases his visionary leadership, unwavering commitment to excellence, and dedication to maintaining high standards. His story serves as an inspiration for budding entrepreneurs and seasoned professionals alike, offering valuable insights into building and sustaining a thriving business while making a lasting impact in their respective industries.
Are your DJs event ready?
Download the free Core Skills Checklist™ and find out today!