How to Grow Your DJ Business Faster

In the competitive and fast-paced world of DJing and event entertainment, growth and innovation are not just optional; they’re mandatory. Drawing inspiration from the insightful conversation between David Osborne and Johnathan Simmons on the Million Dollar Multi Podcast, we can glean valuable lessons on how DJs can grow their companies, hire the right talent, and train them to excel.

Embrace the Hustle: The Foundation of Growth

John Simmons, the owner of Crown Entertainment, a thriving multi-op and AV production company, attributes his success to an unyielding hustle mentality. For DJs looking to scale their operations, embracing this hustle mentality is crucial. It means saying ‘yes’ more often, stepping out of your comfort zone, and seizing every opportunity that comes your way. It’s about making your own luck by working hard and smart.

Building a Team: More Than Just Hiring

Creating a successful DJ company goes beyond spinning tracks. It involves building a team that shares your passion and dedication. When hiring, look for individuals who not only have the technical skills but also resonate with your company’s ethos. As Simmons puts it, it’s your job to inspire your team and instill in them the same love for the brand and the work as you have. A team that sees you working hard will be inspired to match your efforts.

Networking: The unseen catalyst

Networking is not just about attending events; it’s about creating genuine connections. Simmons emphasizes the importance of being present—whether it’s at the bank, Starbucks, or a local event. Always be networking because your next gig or business opportunity could come from the most unexpected encounter. Engage with your community, understand their needs, and be ready to offer your services.

Training: Cultivating Excellence

Training is not just about teaching skills; it’s about shaping mindsets. Utilize resources like, as recommended by Simmons, to streamline your training process. This not only frees up your time but ensures consistency in the quality of service your team delivers. Equip your team with not just technical skills but also soft skills like customer service, problem-solving, and adaptability.

The Art of Saying ‘Yes’

Simmons’s philosophy of saying ‘yes’ and figuring it out later might seem daunting, but it’s a testament to embracing challenges and growing through them. It’s about taking on jobs that push your limits, forcing you to innovate and adapt. This approach not only accelerates your growth but also builds resilience and resourcefulness in your team.

Financial Growth: Beyond the Numbers

The impressive financial growth of Crown Entertainment under Simmons’s leadership—from $194,000 to over a million in just a few years—shows what’s possible with the right mindset and work ethic. However, remember that numbers are just one part of the story. Focus on sustainable growth, customer satisfaction, and building a brand that resonates with your audience.


Growing a DJ company is much more than playing music; it’s about creating experiences, building relationships, and continuously innovating. Embrace the hustle, build a dedicated team, network relentlessly, and train continuously. Remember, the growth of your company is a reflection of your personal growth. As you strive to improve and innovate, your business will follow suit. Be like Simmons—hustle, embrace every opportunity, and watch your DJ company thrive