Inspiring Growth and Innovation in DJ Company Owners

Welcome to “The Blueprint,” the go-to blog for DJ company owners seeking inspiration and practical advice for thriving in a dynamic industry. Today, we delve into the remarkable journey of Kristin Hubbard, a visionary in the DJ world, as shared on the Million Dollar Multi-Op Podcast. Kristin’s story, a blend of passion, innovation, and resilience, offers valuable insights for aspiring and established DJ business owners.

The Genesis of “Our DJ Rocks”

Kristin’s entrepreneurial odyssey began with a simple yet powerful idea jotted down on a napkin – the logo for “Our DJ Rocks.” This marked the start of a transformative journey from a solo operation to a thriving multi-operational venture. Kristin’s background in marketing and sales, honed at the Nickelodeon Hotel, played a pivotal role in this transition. Her innovative approach to creating new markets and her ability to forge meaningful connections were instrumental in her success.

Embracing Challenges and Opportunities

Kristin’s path was not without challenges. The unforeseen impacts of global events and personal upheavals tested her resolve. Yet, her ability to adapt and grow through these trials is a testament to her leadership and vision. The scaling down from 1000 shows to 600, and the strategic decision to focus on quality over quantity, highlight the importance of aligning business goals with personal values and market realities.

Nurturing Talent and Building Culture

A cornerstone of Kristin’s philosophy is her emphasis on nurturing talent and fostering a positive company culture. The journey from training a DJ in four months to a more thoughtful, phased approach underscores the importance of personalizing training. This approach not only enhances the skills of individual DJs but also strengthens the team’s overall dynamic and effectiveness.

Setting Goals and Defining Success

Kristin’s holistic approach to setting goals – considering personal, family, financial, and career aspects – offers a blueprint for balanced and sustainable growth. Her method underscores the significance of aligning personal values with professional aspirations, ensuring that success is measured not just in financial terms but in personal fulfillment and team well-being.

Key Takeaways for DJ Company Owners

  1. Start with a Clear Vision: Your initial idea can be as simple as a logo on a napkin, but it needs to be backed by a clear vision and a passion for the industry.
  2. Embrace Holistic Growth: Consider all aspects of your life – personal, professional, and community – when setting goals. Success in business is intertwined with personal fulfillment and team dynamics.
  3. Nurture Talent Thoughtfully: Invest time in personalizing training for your team. Remember, each member brings unique strengths and learning styles.
  4. Adapt and Innovate: Be prepared to pivot and adapt in response to external challenges and internal changes. Flexibility and resilience are key to long-term success.
  5. Build a Positive Culture: A strong, positive culture is the foundation of any successful multi-op DJ company. It’s about creating an environment where everyone feels valued and motivated.
  6. Align with Your Values: Ensure your business goals align with your personal values and the needs of your team. This alignment is crucial for sustained motivation and growth.


Kristin Hubbard’s journey, rich with lessons in resilience, innovation, and leadership, offers a compelling blueprint for DJ company owners. By embracing these insights, you can chart a course towards a successful, fulfilling future in the dynamic world of DJing.



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