Goal Setting

How to Stay Relevant and Build Longevity in the DJ Industry

When it comes to building a long-lasting and thriving DJ business, few people have done it better than Todd Powers. With over 33 years in the industry, Todd has mastered the art of staying relevant, adapting to change, and maintaining a passion for his craft. In a recent episode of the Million Dollar Multi-Op Podcast,

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How to Make Quarter One Your Secret Weapon for Success

When it comes to running a successful event entertainment company, quarter one (Q1) often feels like the slow season. But what if this “off-season” could become your most powerful season yet? For DJs and event company owners, Q1 is a golden opportunity to set the foundation for a year of growth, efficiency, and profitability. Let’s

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How to Maximize Your Market: Assess, Expand, and Optimize

As a DJ company owner, have you ever wondered if you’ve hit the ceiling of your market potential? Knowing when to adjust pricing, expand services, or target new regions can make or break your growth trajectory. This guide, inspired by insights from the Million Dollar Multi-Op Podcast, dives deep into assessing market capacity, understanding your

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How to 3x Sales Without Burning Out

In the world of DJ entertainment, staying competitive involves more than the latest tech gear or lighting setups. It requires a strategic approach to business development—one that builds systems to scale your business while avoiding burnout. Sally Ogden, a business coach with years of experience helping companies achieve sustainable growth, shares valuable insights on how

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