How to empower your team of DJs

In the dynamic world of event entertainment, balancing passion with practical business acumen is key. This was vividly illustrated in a recent episode of the Million Dollar Multi-Op Podcast, where host David Osborne engaged with Troy Adams, founder of Carolina DJ Professionals and the educational platform Make Your Business Dance.

Key Insights for Event Entertainment Entrepreneurs

1. Passion Fuels Performance: Troy’s journey underscores the vital role passion plays in driving a successful entertainment business. His love for DJing, coupled with a keen interest in the operational side of things, serves as a powerful catalyst for his company’s growth.

2. Diversification and Expansion: Expanding beyond the local market is a theme in Troy’s strategy. With teams in Charlotte, Asheville, and Charleston, his business taps into varying market dynamics, highlighting the importance of understanding and adapting to different cultural and commercial environments.

3. Leadership and Systematic Growth: Troy’s approach to leadership is built on structured growth and empowerment. He highlights the significance of creating systems that not only streamline operations but also empower employees to make decisions, thereby fostering a robust organizational structure.

4. Continuous Learning and Adaptation: Troy’s educational platform, Make Your Business Dance, reflects his commitment to continuous learning and adaptation. By staying engaged with industry trends and learning from different experiences, entrepreneurs can keep their business strategies fresh and relevant.

Action Items for DJs and Event Entrepreneurs:

  • Evaluate Your Passion and Skills: Regularly assess what aspects of your business fuel your passion and which skills need enhancement. This helps in aligning your business operations with your personal strengths and interests.
  • Expand Your Market: Consider geographical expansion or diversifying your services to tap into new markets. Understand the unique characteristics of each area or service to tailor your approach effectively.
  • Invest in Systems: Develop or enhance your business systems. Whether it’s management software, customer relationship tools, training programs, or operational procedures, efficient systems are crucial for scaling up.
  • Empower Your Team: Cultivate a culture where your team feels empowered to make decisions. This not only enhances their job satisfaction but also improves your business’s adaptability in dynamic situations.
  • Engage in Continuous Learning: Stay updated with industry trends and invest in your professional development through courses, conferences, and other learning opportunities.

Troy Adams’s journey is a testament to the power of combining passion with practical business strategies. For DJs and event entertainment entrepreneurs, his experiences offer valuable lessons in building a thriving business while nurturing a team that shares your vision and dedication.



The 37-page companion workbook for the “How to Train an Event DJ” course and cohort

Cohort Landing