Strategy

How to Make Quarter One Your Secret Weapon for Success

When it comes to running a successful event entertainment company, quarter one (Q1) often feels like the slow season. But what if this “off-season” could become your most powerful season yet? For DJs and event company owners, Q1 is a golden opportunity to set the foundation for a year of growth, efficiency, and profitability. Let’s

How to Make Quarter One Your Secret Weapon for Success Read More »

How to Maximize Your Market: Assess, Expand, and Optimize

As a DJ company owner, have you ever wondered if you’ve hit the ceiling of your market potential? Knowing when to adjust pricing, expand services, or target new regions can make or break your growth trajectory. This guide, inspired by insights from the Million Dollar Multi-Op Podcast, dives deep into assessing market capacity, understanding your

How to Maximize Your Market: Assess, Expand, and Optimize Read More »

How to 3x Sales Without Burning Out

In the world of DJ entertainment, staying competitive involves more than the latest tech gear or lighting setups. It requires a strategic approach to business development—one that builds systems to scale your business while avoiding burnout. Sally Ogden, a business coach with years of experience helping companies achieve sustainable growth, shares valuable insights on how

How to 3x Sales Without Burning Out Read More »

How Luxe Productions Went from Good to Great

When COVID-19 hit, it forced event entertainment companies to either adapt or risk going under. Luxe Productions, based in Chicago, made a pivotal shift during that time. In a recent podcast, Jordan Chance, founder of Luxe Productions, shared insights about this transformative journey and the powerful lessons for event DJs and entertainment business owners. The

How Luxe Productions Went from Good to Great Read More »

How to prioritize your wellbeing

Understanding the Importance of Wellbeing in Business Scaling David Osborne emphasizes that well-being and mental health are foundational to scaling a successful DJ business. Here’s why it matters: Key Takeaways for Business Growth and Personal Health David discussed several core areas that are vital for anyone looking to scale their DJ business without compromising their

How to prioritize your wellbeing Read More »

How to know what to work on in your business

Introduction to the Hook It, Book It, Cook It Methodology David Osborne introduced a straightforward yet powerful framework: Hook It, Book It, Cook It. This approach segments business operations into three crucial phases—marketing, sales, and service delivery—each with specific goals and strategies. Understanding and optimizing these can significantly enhance your operational efficiency and profitability. Phase

How to know what to work on in your business Read More »