When COVID-19 hit, it forced event entertainment companies to either adapt or risk going under. Luxe Productions, based in Chicago, made a pivotal shift during that time. In a recent podcast, Jordan Chance, founder of Luxe Productions, shared insights about this transformative journey and the powerful lessons for event DJs and entertainment business owners. The […]
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Running a DJ company, especially a multi-op, is no easy task. But, if you’re like Alex Nepa, owner of Mint DJ Events, balancing branding, team management, and personal well-being is the key to long-term success. In this post, based on a recent podcast with Alex Nepa and David Osborne, we’ll dive into some actionable insights
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Running a multi-op DJ company can be both rewarding and challenging. As many DJs dream of expanding their operations, the question arises: how do you scale effectively without losing the essence of your brand? To answer this, we turn to Joe Bunn, a name synonymous with DJ excellence and innovative business practices. The Reality of
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Introduction to the Hook It, Book It, Cook It Methodology David Osborne introduced a straightforward yet powerful framework: Hook It, Book It, Cook It. This approach segments business operations into three crucial phases—marketing, sales, and service delivery—each with specific goals and strategies. Understanding and optimizing these can significantly enhance your operational efficiency and profitability. Phase
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Introduction In the competitive field of DJ entertainment, the synergy between business acumen and operational expertise can set a company apart. Michael Langsner, a partner at Xplosive Entertainment, exemplifies this synergy through his strategic focus on sales, marketing, and vision, which perfectly complements his partner Dylan’s operational and logistical prowess. This blog explores how their
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If you’re a DJ entrepreneur looking to grow your income, take control of your calendar, and gain respect in the industry, this is for you. Drawing from the wealth of knowledge shared by Alan Berg, a renowned wedding business consultant, speaker, and author, we’ve distilled actionable insights to elevate your DJ business to new heights.
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Key Strategies for Expanding Your DJ Business Nicole Nells’ insights provide inspiration for those looking to evolve from offering a single service to becoming a comprehensive event experience provider. Starting her career as a dance choreographer, she transitioned into the DJ scene, adapting her business to meet changing market needs. Her story is a testament
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The Secret Sauce to Elevating Your DJ Brand In the competitive world of DJing, particularly for those specializing in private events, standing out is about much more than just playing the right tracks. It’s about storytelling, branding, and creating an emotional connection with your audience. This post delves into powerful insights shared by Malik Adigun,
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