General - The Blueprint

How to know what to work on in your business

Branding, General, KPIs, Lead Generation, Operations, Podcast, Sales, Strategy

Introduction to the Hook It, Book It, Cook It Methodology David Osborne introduced a straightforward yet powerful framework: Hook It, Book It, Cook It. This approach segments business operations into three crucial phases—marketing, sales, and service delivery—each with specific goals and strategies. Understanding and optimizing these can significantly enhance your operational efficiency and profitability. Phase […]

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General Manager of LeForce Event Group, Ed Petty

Business, General, Podcast

Hey there, DJs and event entertainment entrepreneurs! If you’re looking to scale your business, dominate your market, and gain the respect you deserve, then buckle up because today’s blog post is a goldmine of wisdom. The Humble Beginnings Ed Petty’s journey into the DJ world started in the most unexpected of places—a family-owned skating rink.

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How to Make Your DJ Company More Sustainable

Business, General, Podcast

In the dynamic world of DJing, growing your business, recruiting talent, and creating an unforgettable brand are essential steps towards success. Whether you’re a seasoned DJ company owner or just starting out, the journey to building a profitable and sustainable DJ enterprise is filled with challenges and opportunities. This post draws on the wisdom of

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